Backyard Brewing needed packaging for its Kilt Guilt Scottish Ale that could stand out on crowded shelves while still feeling true to its small-batch roots. I redesigned the logo and created a cohesive packaging system, including the can and multi-pack, to balance strong shelf presence with a more local, crafted feel.

U-Totem needed a refreshed identity that positioned it as a reliable and appealing stop for road trips. I developed a cohesive brand system and multi-platform campaign, including brochures with fold-out maps, to highlight destinations and guide travelers along the way.

I designed a special edition of Peter Pan, including the full cover system and interior layout. The project combines typography and original illustrations to create a cohesive and engaging reading experience.

I designed an infographic poster explaining backcasting as a design process used to map ideas toward a final solution. The layout uses typography and illustration to break down a complex concept into a clear, easy-to-follow visual.

Blacksburg Violin Repair needed a refreshed identity that felt professional while still approachable to musicians. I developed a cohesive brand system, including logo, stationery, and merchandise, to create a consistent and recognizable presence.

GoodRx needed an ad that clearly communicated the rising cost of managing Diabetes and how their service can help. I designed a type-driven layout that uses bold visuals to make the message clear and easy to understand at a glance.

A local graphic art exhibition needed promotional materials that could work across multiple formats. I created the central artwork and designed a cohesive system spanning a poster, flyer, and event booklet with a focus on layout, hierarchy, and typography.

Radford University Foundation needed a more modern and trustworthy identity that still connected to the university. I developed a complete brand system and guidelines to ensure consistency across all communications.

Curious Jacks needed a clear identity as a beginner-friendly hobby magazine. I created the concept and full editorial system, designing layouts, typography, and templates to support a cohesive publication across print and digital formats.